# Co-marketing guidelines

Inspired by partner-ready systems (e.g. Uber Eats co-marketing).  
Visual: `visuals/PGB_CoMarketing-equal-weight.png`

## Principle

PGB and the partner brand must read as **two equal, separate marks** — never a merged logo.

## Layout

1. Place logos side-by-side (preferred) or stacked when width is limited.
2. Separate with clear space of at least **2x** (where x = PGB clear-space unit) **or** a thin vertical rule.
3. Match **visual weight**, not pixel height — a wide partner wordmark may need to be slightly shorter than PGB’s badge.
4. Both logos must meet their own clear-space rules.

## Approved pairings

| PGB asset | Partner background |
|-----------|--------------------|
| Primary Color / Horizontal Color | Light |
| Primary Gold / White / Platinum | Dark |
| Icon Gold / White | Avatars, small digital |

Drop partner logos into:

`../Partnerships/Co-Marketing/DROP-PARTNER-LOGOS-HERE/`

Export approved lockups into:

`../Partnerships/Co-Marketing/approved-lockups/`

Naming:

```
PGB_x_{Partner}_Horizontal_On-White.png
PGB_x_{Partner}_Horizontal_On-Midnight.png
```

## Copy & claims

- Use “in partnership with” / “presented by” language — not implying ownership of the partner brand.
- Do not alter partner logos; request official files from the partner brand kit.
- Any paid media using both marks needs PGB approval before launch.

## Don’t

- Don’t combine marks into one shape, shared outline, or shared gradient.
- Don’t use another brand’s colors inside the PGB logo.
- Don’t place either logo over busy imagery without a contrast plate.
